Facing the Challenges of Real Estate: The DANGER Report and How Send Realty Does It Better
The real estate industry is at a crossroads. According to NAR’s recently released DANGER Report, we’re facing significant challenges that threaten the professionalism and effectiveness of the industry as a whole. But with every challenge comes an opportunity to change, evolve, and ultimately, to do better.
At Send Realty, we believe in rising above the status quo. We’re rejecting the traditional models that aren’t working and offering a new way for agents to contribute meaningfully, even if full-time practice isn’t their goal. Here’s a breakdown of one of the foremost issue in the DANGER Report — and how we’re responding to make real estate better for agents and clients alike.
1. Elevating Professionalism and Education
Challenge: Masses of marginal agents are destroying the reputation of the real estate industry.
The low barrier to entry in real estate has allowed many to enter the field without sufficient training or experience. This leads to a reputation gap between highly skilled professionals and part-time or underprepared agents, which ultimately hurts consumers.
Reality Check: The average agent produces fewer than three sales per year. This is well below the activity level needed to qualify a true professional in the field. Consumers often hire agents based on relationships (think: friends and family) rather than research, leading to subpar experiences that reflect poorly on the industry as a whole.
2. The Evolution of Brokerage Models
Real estate brokerage models have evolved drastically over the past 25 years, largely due to the internet. The old model of brick-and-mortar offices, floor time, and manual key exchanges has given way to virtual and hybrid structures. With these advancements, brokers now face increased competition.
What was once a value proposition—exclusive access to the MLS, CRM tools, and training—has become widely available to any agent. In response, many large brokerage firms began offering 100% commission plans to attract agents, turning the traditional brokerage structure upside down. This has created a world where agents are treated like kings, and brokerages have become commodities, sustained by revenue from collecting monthly fees and production goals met through scaled rosters.
3. The Problem with Large Rosters
The result? Many brokerage firms have grown into massive, revolving-door operations. They recruit as many agents as possible, but many of these agents produce very little. This "quantity over quality" approach means that the blind are often leading the blind. Firms rely on agents bringing in business through personal relationships rather than their skill or expertise.
But here’s the reality: Real estate isn’t just about having a license. It’s about serving clients well. And for many of these agents, producing just a few transactions per year isn’t enough to develop the skills and knowledge necessary to provide top-tier service. It's equally as frustrating for agents who are not well suited or eqipped for professional sales.
How Send Realty Does It Better: Aces in Their Places
At Send Realty, we reject the idea of real estate being treated as a commodity. We believe in matching agents to roles that fit their strengths. For agents who want the extra income that comes with being licensed but don’t have the time, experience, or resources to commit to full-time, focused practice, we offer a solution.
Rather than pressuring agents to become full-time practitioners, we help them monetize their network by becoming referral agents. This allows them to stay active in the industry, earn income, and provide real value—without the demands of full-time practice.
It’s about putting aces in their places—helping agents maximize their potential without asking them to commit to roles that don’t suit their lifestyle, resources, or skillset. It’s a win-win for the agent and the client.
Opportunity in Challenge
The DANGER Report highlights the challenges that threaten the real estate industry—but also reveals the opportunities to do better. By elevating professionalism, focusing on quality over quantity, and placing agents where they can truly excel, we’re working to change the future of real estate for the better.
If you’re ready to be part of the solution and leverage your license for flexible, meaningful income, Send Realty is here to help you succeed. Together, we can raise the bar for the entire industry.
Join Send Realty today and start your journey toward a more fulfilling real estate career.
Comments