How to Spread the Word: Best Practices for Letting People Know You're a Real Estate Referral Agent
Being a referral agent in real estate can open the door to a steady stream of passive income. But for that to happen, people need to know what you do! Here are some best practices for getting the word out and building your referral network:
Leverage Your Existing Network Start with people you already know—friends, family, colleagues, and social connections. Let them know that you can help connect them with trusted real estate professionals, whether they’re buying, selling, or investing in property. A simple, genuine message goes a long way: “If you or someone you know is thinking about a real estate move, I’d love to help them find the right agent.”
Social Media Shoutouts Social media is a powerful tool for spreading the word about your referral services. Share posts on platforms like Facebook, LinkedIn, and Instagram, letting your followers know that you specialize in connecting clients with top-tier real estate agents. Highlight the value you add—saving people time and stress by finding the perfect fit for their needs. Send Realty, PLLC provides social media content and other sharable infographics to help you stay top of mind with your sphere of influence.
Create a Professional Business Card Even if you’re not selling homes directly, having a professional business card can leave a lasting impression. Include your contact information and a brief statement like, “Your connection to the best real estate agents—ask me how I can help!” Hand these out when you meet new people, attend local events, or even while out and about. Send Realty, PLLC provides camera ready artwork and templates for professional business cards and other marketing collateral.
Join Local Groups and Networking Events Attending local business meetups, community events, and real estate seminars is a great way to introduce yourself as a referral agent. This puts you in front of people who may have real estate needs themselves or know someone who does. When you share what you do, focus on how you can make the real estate process smoother by connecting clients with the right agent.
Stay in Touch with Past Clients and Contacts If you have a background in real estate or other industries that require client relationships, don’t let those connections go to waste. Periodically reach out to past clients with a friendly check-in and a reminder that you can help with real estate referrals. It’s not only about staying top-of-mind but also about showing you genuinely care about their needs. Send Realty, PLLC will suggest low-cost tools to help you nuture your warm market as part of the new agent onboarding process.
Highlight Your Value on Your Website or Email Signature If you have a website or a professional email signature, make sure to include a mention of your referral services. A simple line like, “Need help finding the right real estate agent? Ask me for a referral!” can turn a casual reader into a lead. Send Realty, PLLC does supply wording, content, and a resource list to help you put your best foot forward.
By following these best practices, you’ll ensure that more people know you’re the go-to person for real estate referrals. As your network grows, so does your potential for generating referral income—all while helping clients find the right agent for their needs.
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