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The 7-7-7 Strategy: How to Build Relationships and Stay Top of Mind on Social Media

In today’s digital world, social media is a powerful tool for staying connected with your network and nurturing relationships. For real estate referral agents, the key isn’t always about making direct sales pitches—it’s about being present, engaging, and showing up consistently in your contacts’ feeds. That’s where the “7-7-7 Strategy” comes in. It’s simple, effective, and can help you build connections without being salesy.

Here’s how the 7-7-7 Strategy works:

1. Like 7 Posts Per Day

Show support and stay visible by liking 7 posts from people in your network each day. It could be posts from friends, colleagues, past clients, or anyone you’re connected with on platforms like Facebook, LinkedIn, or Instagram. This small gesture helps you stay present in their feed without feeling intrusive.

  • Pro Tip: Mix it up between professional updates, personal milestones, and even fun content like travel photos or celebrations. It shows you’re genuinely engaged with what others are sharing.

2. Comment on 7 Posts Per Day

Take your engagement a step further by leaving thoughtful comments on 7 posts. This could be a congratulatory note on a job update, a supportive comment on a personal achievement, or even a question about an interesting article they’ve shared.

  • Pro Tip: Aim to be authentic and add value to the conversation. A comment like “Congrats on the new role! I know you’ll do amazing things there!” or “That’s a great article—what did you think of [related point]?” can go a long way in fostering a genuine connection.

3. Send 7 Private Messages Per Day

Start or continue 7 private message conversations each day. This could be a simple “Hey, how have you been?” or following up on something you discussed in a previous chat. Private messages are a great way to deepen relationships and make your engagement more personal.

  • Pro Tip: Keep it casual and steer clear of sales talk. Think of these messages as digital coffee chats—focus on catching up, sharing a piece of news, or just letting them know you’re thinking of them.

Why the 7-7-7 Strategy Works

By connecting with 21 people per day across different interactions, you’re creating consistent “touches” with your network—keeping you top of mind in a way that feels genuine and organic. Over time, this habit of engagement builds your presence as someone who is active, well-connected, and invested in maintaining relationships.

When someone in your network eventually has a real estate need, or knows someone who does, you’ll be the person they think of first—not just because of what you do, but because of who you are. The 7-7-7 Strategy is all about building that reputation.

Consistency Is Key

The real magic of the 7-7-7 Strategy is consistency. By showing up day after day, you become a familiar face in your network’s online community. Even though you’re not actively selling, you’re building trust and rapport that naturally leads to opportunities when people in your network need a trusted connection.

Incorporating the 7-7-7 Strategy into your daily routine takes just a few minutes but can have a lasting impact on your network. Try it out and see how these simple touches can keep you front of mind for referrals and beyond!

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